An online marketing agency is a company that specializes in marketing to customers via digital platforms. With hundreds of digital marketing firms out there, finding the right fit for you and your business can be tedious and frustrating.
In this article, marketing experts here at Ricker Duval share the three tips that helped our clients find us as their online marketing agency. We will also share what Ricker Duval can do to help your business thrive.
3 Tips for finding an online marketing agency
It’s important to find a digital marketing firm that will best represent you and your company. Here are five of the most crucial factors to consider while looking for the best digital marketing business.
1. Know your goals
A good first step in finding the right online marketing agency is knowing your goals and having an idea of the targeted deliverables.
Your business and company are unique, and your marketing plan should reflect that. Just because you’re in the same industry as your competitors doesn’t guarantee you’ll have the same marketing goals and objectives as them.
Knowing your goals can aid you in selecting an online marketing agency based on their capabilities. Online marketing agencies usually specialize in a particular sector and have expertise in that field. You can select a marketing firm whose expertise matches what you want to achieve if you have a set of goals you want to attain from your marketing strategy.
2. Know the agency’s forte
Not all online marketing agencies are made equal, and just because one is large doesn’t imply it’s better. If your company specializes in a niche business, you might want to engage with a marketing firm that serves or has experience within the same niche.
You should look for a digital marketing business that fits your personality, even if that means going to a boutique. The advantage is that they’ll already be familiar with your target market and who you’re trying to reach.
3. Find the best value
Cost will surely be a factor to consider when making your final decision, but you shouldn’t go with the lowest price alone. The cheapest online marketing agency will rarely offer you the best value. Inquire as to what you get for your money and establish a clear understanding of what is expected of each of you. This might provide you with peace of mind that your money isn’t being wasted, but rather invested in the future of your company.
What do online marketing agencies do?
Online marketing agencies assist you in increasing sales by utilizing various marketing strategies to target your ideal customer. The services that online marketing agencies provide can vary, but in general, you can expect to receive the following:
Google AdWords
Google AdWords is an excellent way to attract potential clients at the moment when they’re aware and searching about a problem or inquiry. Most people turn to Google to search for answers, so launching an AdWords campaign that targets those people can be profitable.
SEO
Search engine optimization, or SEO, is the method of obtaining visitors from search engines’ free, organic, editorial, or natural search results. You’ll be able to grab potential consumers at the optimal moment in the buyer’s journey if you get your content to rank high in search results.
Facebook advertising
With over 2.9 million active Facebook users, virtually any business can invest on Facebook ads and generate a positive return on investment. Facebook ads can be targeted to specific categories, such as gender, education level, money, location, interests, status updates, and even key life events.
Content marketing
Most businesses think that developing content is just about writing a few blog pieces each week and posting them on a website, but it’s more complicated than that. Aside from blog post generation, among the services that content marketing organizations provide are infographic design, SEO authoring, content analysis, and social media promotion. Many multi-million-dollar enterprises have been founded out of content marketing.
Email marketing
Even with all the new social networks springing up, email still produces the highest ROI for marketers. Email marketing, in fact, returns $38 for every dollar spent. Agencies provide services such as list creation, connecting with your list so it doesn’t go cold, segmentation, and autoresponder sequence optimization.
Video advertising
Video advertising is a terrific way to demonstrate ROI because of the large audience and higher interaction that comes with video marketing. Demographics, internet behavior, geography, interest, YouTube viewership, and other factors can all be used to target video ads. Every day, around 5 billion videos are viewed on YouTube alone.
Mobile marketing
Most mobile phone users nowadays do online searches with a high intent to buy. According to a study, 78% of local searches on mobile devices result in a purchase. When it comes to mobile advertising, agencies have a range of alternatives, including mobile YouTube commercials, in-app advertising, and campaigns to increase mobile app installs.
Bottom line
Understanding what an online marketing agency does and having time to do research in finding an agency with a good fit for your business can massively boost its growth and development.
If you need any assistance with your startup company, look no further; Ricker Duval is a full-service marketing company with over 30 years combined experience in business and marketing. All you need to do is fill out this form, and we’ll get in touch with you as soon as possible.