If you’re starting a business, a significant factor in its success lies in how well you market it. Small business marketing is unique because it doesn’t have the staffing and budget associated with major brands. But the good news is, with the right strategies in place, there are many ways for you to market your brand and business without spending much money.
In this post, let’s discover the ones that are available to everyone. Here are 10 ways of marketing your small business.
10 Small Business Marketing Ideas
1. Create a Google My Business Account
If you’re a local business, setting up a Google Business Profile is an effective way to get free marketing. This listing allows your business to appear on Google maps and on the Knowledge Panel for branded searches.
2. Post on Social Media
Social media is the go-to platform nowadays for free marketing. Increasing your engagement and building a community here is a way to grow your small business without breaking the bank. About 4.6 billion people around the world are active on social media. No wonder social media marketing is getting more attention now than traditional marketing.
3. Tag People on Social Media
You can broaden your business’s organic reach if you tag your loyal customers in your social media posts. This can help grow your following and potentially get you more clients.
4. Use Hashtags
Hashtags are another marketing tactic you can use that can help you reinforce your brand. You can broaden your reach by incorporating hashtags into your social media posts. More specific hashtags, location-based hashtags, and custom hashtags are a few you can try.
5. Develop an Email Marketing Plan
A great way to acquire new visitors and keep them engaged with your business is through email marketing. It’s a reliable way to achieve a strong return on your marketing investment.
6. Publish Great Content
Content marketing is a highly effective strategy that doesn’t need a huge budget. By publishing great and informative content, you can show your genuine desire to benefit your audience, which in turn helps you build brand awareness, trust, and loyalty.
7. Start a YouTube Channel
Starting a YouTube channel is a clever way to market your business. Videos are a highly popular form of content for consumers. They are especially great for demonstrating how to complete a task, and this works in every industry.
8. Create a Website
Creating a website is a good long-term strategy. With proper SEO, your efforts will pay off with a lot of traffic that can lead to sales.
9. Use Influencer Marketing
Tapping people who have a large following is an effective way to market your business. Usually, these influencers don’t charge a lot and agree to partnership deals at times.
10. Repurpose Your Old Content
If you have content that has resounded with your target audience, repurpose it for other channels. Repurposing your content does not get you in front of a new audience; it helps distribute it better.
All these ideas are good, but you still need to implement them on your own. And if you are inexperienced, it can cost you time and effort to get it right. An effective digital marketing agency can save all that and improve your business dramatically.
With over 30 years of combined experience in business and marketing, Ricker Duval LLC Business Solutions presents a perfect blend of accumulated experience, talent, and education. Schedule your free consultation with us and learn how our digital marketing agency can help you market and grow your business and achieve your goals!