The Distinction Between Global SEO and Local SEO

Search engines are where people go when they have questions and want to search the internet for answers. And businesses that rank first in search results get most of the traffic. That’s why businesses invest in SEO (search engine optimization) to make their products or services visible in online searches. SEO is divided into multiple types, including local SEO and global SEO. Both use different strategies to achieve the same goal of ranking higher.

What Is Local SEO?

Local SEO is a campaign for search engine optimization that modifies the targeted search keywords by including a specific region or location in them. It’s optimizing your website for local search results that may increase visibility and traffic to your website and foot traffic to your brick-and-mortar business.

Whether you are a big or small business owner, your objective is to target individuals in your community or the surrounding areas. You will want to implement a local SEO strategy for this scenario. Local SEO is best if your business has a physical store in a specific location and provides goods and services in that location only.

What Is Global SEO?

Global SEO, also known as national SEO, is similar to local SEO but focuses on large-scale generic keywords to generate traffic to a website.

If your business sells, competes, or ships products worldwide or if you are looking to target audiences internationally, you should consider a global SEO strategy.

global seo

What Is the Difference Between Local and Global SEO?

One of the main differences between global and local SEOs is their focus on traffic and sales. Quite honestly, global SEO will result in more traffic to your website than local SEO. But it doesn’t mean that the traffic will result in more sales. Being on top of the search results doesn’t ensure people will drive cross country to spend money in your store.

Local SEO is more advantageous because it uses modified keywords to attract customers from a specified area. If you rely on a local customer base, you might want to start building your authority with local SEO. Then, strengthen that with more global SEO efforts when you think you’re ready for a nationwide or worldwide market.

If you have businesses in multiple locations and states, a strategy you could implement is using global SEO to drive traffic to your website and adding local SEO per location to get more customers to visit and buy from you.

To Summarize

If you want to attract more customers to your products and services, you need to focus on local searches and implement a local SEO strategy. This is because global SEO brings more visibility to your business but also opens you up to a vast ocean of competition you might not be ready for. If you’re unsure whether to apply local SEO or global SEO to your business, you can hire a trusted digital marketing agency to help you start.

Ricker Duval is a full-service marketing company that can help your business grow with the help of either SEO strategy. If you need any assistance with your startup company, all you need to do is fill out this form, and we’ll get in touch with you as soon as possible.